Monday, September 21, 2009

Weekly Web Work, September

An example of business page offerings on IndyStar.com


The highlight this month was simply a change in leadership that brought a familiar face to the business newsletters, and one of our first goals was to post more content to the Star business page to link back to the newsletters. On example was a national wire story about CVS offering a free flu shot to the unemployed. We hunted down the news release and wrote up our own original story that featured Indiana highlights. We also tried to localize "in-the-paper" stories to freshen them for the online audience, such as Lilly's layoff news, and created Web-only stories such as remembering the anniversary of the all-time record-high gas price, $4.17, set Sept. 16, 2008. We also were first with the big 9-14 Lilly job cut news and localized other pieces, such as Abdul's fifth anniversary on the radio.


Newsletters:
Fresh Start
8-31 Analyst: Republic will move planes from Hawaii
9-1 Airport raises to rise $1 to $2
9-2 Record $2.3B Pfizer settlement unveiled
9-3 Off-target in '08, United Way to renew fundraising
9-4 Burberry's move to Indy part of trend
9-7 none (Labor Day)
9-8 Abdul talk show marks 5 years on Indy radio
9-9 Purdue blunts tuition increases with more aid
9-10 Indy high-tech battery maker names president
9-11 Indy Museum of Art hires Met vet as COO
9-14 Lilly plans $1B in cuts by 2011
9-15 Panel to review $4B Ky-Indiana bridge plan
9-16 Pump prices stunned Hoosiers 1 year ago today
9-17 FedEx 1Q earnings fall 53%
9-18 Indiana set to release new jobless numbers
9-21 Low Emmis stock price causes NASDAQ alert

Mid-Day Update
8-31 Daniels releases itinerary for China, Japan trip
9-1 IU tuition compromise: Grade credits
9-2 Indy tourism board books engineer event for 2013
9-3 United Way modestly raises goal to $39M
9-4 Ind. officials renew Chrysler bankruptcy fight
9-7 none (Labor Day)
9-8 N.Y. businesswoman's trial date up in air
9-9 Indiana 4th in bankruptcies in August
9-10 Purdue $105M grant is largest ever
9-11 Two firms from China may scout Ind. for sites
9-14 Lilly CEO: New leaders, same HQ
9-15 Homebuilding permits fall in metro area
9-16 (guest star, I was ill) Mel Simon dies at 82
9-17 Burton speaks out for Sallie Mae employees
9-18 Indiana jobless rate drops below 10 percent
9-21 Honda begins overseas exports of Civics